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Richard A Goldberg Εκτύπωση E-mail
 
Γράφει ο/η Βασιλική Κάππα, στις 06-04-2010 16:39
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Richard A Goldberg
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Richard A Goldberg
Richard A Goldberg
Based in New York Richard A Goldberg is a professional graphic designer working in the field for thirty years. His vibrant innovative designs have made his work recognizable and well appreciated for its unique and humorous style. We met him on his trip to Greece and had the opportunity to talk to him about his work.


1.    Did you study on a common field or are you self-taught?

As a child, I always drew pictures. I was the kid in the class who drew the pictures of naked woman to entertain my friends in the 6th grade.  I was attracted to the visual humor of sophisticated publications such as Mad Magazine and The New Yorker. My academic interests where towards the sciences. I never took an art class until I was at the university level. At the University of Connecticut, a room mate was an art major who would come back from class with the most interesting assignments, such as composing a drawing with eggs or drawings of other interesting things and I thought I would give it a try. I switched to a Bachelor of Fine Arts major and never looked back.

2.    Tell us about your work? What s the main idea?
My work is about communicating concepts. I love to translate an abstract idea into a visual interpretation of that idea. I find that a humorous outlook makes the translation more fun to work on and for the audience to view.

3.    How long have you been working on that field?
Since 1980. Yikes, 30 years!

4.    What inspires you?
Other artists who draw better, think better and have more fun than I do!

5.    What are the difficulties in being successful?
Longevity. How to keep consistent but still grow throughout the years.

6.    How can you make your work available to people?
The web offers many different markets and places where I can get my work in front of people. Another thing I do is lease my images to manufacturers of greeting cards, home goods, and other products and then they appear in different retail markets.

7.    Do the new technologies help globalize availability of your work?
Absolutely

8.    Do you get response globally or is it mostly a local thing?
Globally

9.    Did you imagine of following this career as a child?
As a child I thought I wanted to be an architect. It wasn’t till I was in college that I saw my path.

10.     What was your best project?
A corporate client called Arthur D Little. They were management consultants and I illustrated a quarterly publication for them called Prism. I had this relationship for 10 years. I always worked very closely with the editor and it was a real collaboration. High paying too!

11.    Is it a lonely work?
Not any more. With the internet, we have our friends right there at our fingertips.

12.    Tell us about the advantages and disadvantages
One advantage of freelancing is freedom. Freedom to do what I want, when I want. Another advantage, is working where ever I want.
The disadvantage is unpredictable cash flow and not knowing where the next dollar is coming in.

13.    What are the tools you use are they different from the past?
Photoshop and vector programs like Flash. Digital programs allow artists to experiment more on deadline as we can always ‘undo’. I love undo!

14.    Is it similar to being a painter or not?
Illustration is not similar to painting as we are always working on someone’s needs. The client needs a drawing to explain a point or sell a product. I come in with my visual vocabulary and try to tell my client’s story my way. Painting to me means my story only.

"illustration takes many forms. RAG is pushing his illustration to animation. Animation is more of a 21st century medium that is getting more popular as the web grows daily into traditional print media."
http://exhibition.buglogic.com/rag/?section=flash&image_id=80

RAG's main client for greeting cards. Great Arrow producesare screened cards that are available at better retail outlets primarily in the North American market
http://www.greatarrow.com/cards.asp?DID=93

You can buy some gifts here
http://www.cafepress.com/ragmedia

 

Interview by Vasiliki Kappa

See the next page (CV)



Τελευταία Ενημέρωση στις: 02-07-2013 09:03

Λέξεις Κλειδιά : Interview by Vasiliki Kappa, Richard A Goldberg, http://www.cafepress.com/ragmedia, Richard, Goldberg, Richard Goldberg
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